freepik the style is candid image photography with natural 1182

How to create a dark and moody Lightroom preset that sells the most?

freepik the style is candid image photography with natural 1182

A dark and moody Lightroom preset that sells well with a touch of style, precision and research. Below is a complete guide based on trends from best-selling presets on marketplaces such as Etsy, FilterGrade and Creative Market.

What Makes a Top-Selling Dark & Moody Preset?

  • Desaturated tints with dark shadows.
  • It comes in deep black, silky finish, and warm or cold tones.
  • Lighting condition doesn’t affect outcome.
  • Mysterious, cinematic and nostalgic ‘emotional storytelling in the look.
  • Good for portraits, weddings, forests, urban and indoor shots.

Step-by-Step: How to Create a Dark & Moody Preset in Lightroom

1. Pick a Base Image.

Pick a good quality RAW image that has a good deal of contrast between light and dark (ideal: golden hour, cloudy day or forest lighting).

2. Adjust Tone Curve.

  • Pull down the shadows and black levels.
  • To give your image a little matte look, slightly lift the blacks.
  • Draw an S-curve for comparison.
  • Anchor the midtones.
  • Slightly lift highlights.
  • Deepen shadows.

3. Desaturate Colors.

  • Saturation in HSL Panel should be selected.
  • Reduce green, yellow, and aqua colors.
  • Retain some reds and oranges to paint skin tones.

4. Luminance

  • Use darker blues/greens to help with mood.
  • Livelier skin tones to keep faces alive.

5. Split Toning / Color Grading.

  • Shadows can be teal, green, or warm brown.
  • Add orange or soft golden tones to highlights.
  • Move the slider to the left.

6. Lower Exposure & Contrast.

  • Slightly darken the exposure.
  • Lower the overall contrast for a desaturated , moody look.
  • Make the texture clearer if necessary.

7. Add Grain & Vignetting.

  • Darken the edges in post-crop vignette to bring the focus inwards.
  • Adds a feel of the films and nostalgia
  • Amount: 15–25.
  • Size: 20–30.
  • Roughness: 50–60.

8. Use Masking (Optional).

  • Use a radial mask around the subject to brighten slightly.
  • Utilize a linear gradient to darken the skies or background.

9. Save Your Preset.

  • To create a preset, click on develop, presets, + create preset.
  • Clearly define it, for example, cinematic gloom and dark forest moody, etc.

Tips to Make It Sell.

  • Bundle 4–10 presets in one pack.
  • Give variety: indoor, outdoor, blue mood, warm mood, high-contrast, etc.
  • Design a beautiful mockup preview.
  • Use before/after comparisons and consistent branding.
  • Target Specific Niches: “Dark Moody Wedding Presets” “Cinematic Portrait Presets” “Moody Forest Lightroom Presets”.
  • Use emotional titles & storytelling

A dark and moody Lightroom pack, ‘Into the Fog’ is inspired by rainy mornings and the stillness of the woods.

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